New company takes subdued, pragmatic approach to self-driving cars.

The Washington Post (10/18, Harwell, 12.5M) reports that three former executives from Google, Tesla and Uber formed a new company called Aurora Innovation, which is developing self-driving technology for carmakers. The executives have introduced a few simple rules, including “no flashy launches, mind-blowing timelines or hyper-choreographed performances on closed tracks.” The company’s approach “reflects a new phase for the hyped promise of computer-piloted supercars: a more subdued, more pragmatic way of addressing the tough realities of the most complicated robotic system ever built.”