Tuesday, September 16, 2014

Takata Air Bag Recall Could Dwarf GM and Toyota Recalls

When over 10 million Toyota vehicles were recalled between 2009 and 2011 for problems related to “unintended acceleration” it created quite the media storm. The nature of the recalls, along with a tragic 911 recording of pedal entrapment (followed by high-profile government hearings) had a negative short-term impact on Toyota’s reputation. Then, beginning in February of 2014, a series of recalls related to GM ignition switches in several million vehicles created a similar media frenzy, though the damage to GM’s reputation appears somewhat muted by comparison.

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